Dress design for Shabby Apple Dresses

Spring2011 Trend research (Click to enlarge)

Mood board (Click to enlarge)
Inspired by moive Breakfast at Tiffany's

Line sheet (Click here to enlarge)
4 styles, detail on ruffles, short, 3/4 and full length sleeves, knee legth skirt.

Textile (Click here to enlarge)
Light weight fabric with drape

Contest Design (Click to enlarge)

I have been working on the project of Dress design for Shabby Apple Dresses for two weeks; it was fun, exciting and creative. I did the target customer research, I think it’s very important for me to know who I am design for before I start the project, then I researched the spring 2011 fashion and color trend, I think the current fashion trends that could apply to Shabby Apple dress design. I looked the spring 2011 runway shows and other brands with strong styles.

For the design inspiration, the move "Breakfast at Tiffany’s" inspired me; I love this movie because there are great dresses in it. Finally I decided my light weight dotted swiss fabric and start to sketch…
It was very good experience design the dress for Shabby Apple, I really appreciate the opportunity the company offered to everyone who loves to design and someone who has the passion for design.